Totally on Trend: Stay on Top of Content Marketing’s Latest and Greatest
The marketing landscape seems to change daily with the sheer amount of information accessible online, the types of new social media emerging... Read More
Shock & Awe Marketing – Does It Work?
Shock marketing, or “shockvertising,” is not a new phenomenon, but it’s more popular among businesses than ever before. As our culture accepts... Read More
Utilizing the Marketing Power of Influencers
Influencers are powerful marketers, even more so than they are content creators. They’ve curated specific sets of followers, segmented by their own... Read More
Building an Influencer-Driven Content Program is About Creating Partnerships
In 140 characters or less, in one- to two-minute videos, in strategically angled photos and the power of the Internet, a slew... Read More
What You Need in a Content Marketing Strategy
Your business may already be doing a little content marketing with a blog, some social media posts, maybe even emails. But do... Read More
How to Pick the Right Social Media Channels for Your Business
Everywhere you go you see people looking at their phones, scrolling and scrolling. What are they all looking at? Most likely it’s... Read More
Modernizing Traditional Marketing
When modern social media marketing strategies meet a company whose primary marketing tool consists of catalogues, you can imagine how that transition... Read More
Tiger by the Tail
What a strange, treacherous, and fascinating world social media marketing can be for big brands. Be forewarned, this story is not for... Read More
Pretty Marketing Doesn’t Just Look Smart
Question: Does it matter if Eva is a four-eyed fraud? Answer: Yes! It matters to the Internet — and quite a bit, apparently.... Read More
When Content Sends You Running…for Cover
Most companies have multiple personas that they try to speak to through their messaging. Personas are the audience archetypes of consumer/buyer groups... Read More