How Digital Marketing is Affecting the Bigger Picture
With the Rio 2016 Summer Olympic Games just around the corner, and a slew of Sports-centric ads about to come at you... Read More
6 Tools Every Content Marketer Needs in Their Arsenal
We’ve debated previously about whether or not artificially intelligent bots could potentially replace us content marketers in the future, and yet as... Read More
From a Content Marketer’s Bookshelf
There are loads of industry related books out there to help businesses and their content teams learn the techniques or theories behind... Read More
6 Habits That Will Make You a Better Writer (and Why Psychographics Rock)
When’s the last time you looked at your psychographic consumer profile document? Chances are it’s been a while, or perhaps you’ve never... Read More
How to Use Negative Emotions to Increase Content Shares
April is International Humor Month. It’s an opportunity for content managers to hop on the humor train and produce some savvy, shareable... Read More
Can Robots Write Great Content?
Meet Darwin. A learning robot created by experts at Virginia Tech. He is not the newest to the technology scene, but is... Read More
6 Insider Tips for Increasing Content Engagement
Twenty years ago engagement was measured and defined by the number of click-through’s, but this fast became redundant as behaviorists recognized that... Read More
From ‘Talkies’ to ‘Twitch’: A Brief History of Commercial Motion Pictures in Marketing
Part 1 of our “How did we get here?” series focused on the historical progression of various forms of commercial content and... Read More
Digital Marketing vs. Content Strategy: 6 Tips to Improve Performance
Is your digital marketing strategy delivering results? Here are 6 content development considerations that will help you ensure that it does. The... Read More
Valentine’s Day, Zika Virus, & Condom Marketing
As Valentine’s Day approaches this year, both love and mosquitoes are in the air. We think this truly odd combination of consumer... Read More