Pretty Marketing Doesn’t Just Look Smart

Question: Does it matter if Eva is a four-eyed fraud? Answer: Yes! It matters to the Internet — and quite a bit, apparently. Eva Longoria’s trending story emerged yesterday when she was forced to defend herself against lifestyle journalist Jenna Clarke of the Sydney Morning Herald. Clarke accused Eva of not needing to wear glasses while...
Read More

When Content Sends You Running…for Cover

Most companies have multiple personas that they try to speak to through their messaging. Personas are the audience archetypes of consumer/buyer groups that companies try to develop specific content around in a way that speaks to each group about their unique set of interests. For example, when creating a video for a new toy hitting...
Read More