Modernizing Traditional Marketing

When modern social media marketing strategies meet a company whose primary marketing tool consists of catalogues, you can imagine how that transition might go. It’s a long, slow build, like a snowflake trying to become an avalanche. It is also, however, an incredibly rewarding experience to build that online presence, targeting the millennial demographic and...
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7 Steps to Find Your Unique Selling Proposition

Do your employees know what your company does? You might be shocked to find that they all have very different opinions when it comes to answering this question. Disparate views indicate one thing, and one thing only– You haven’t identified your Unique Selling Propositions (USP’s) or have failed to communicate them clearly. USP’s are those...
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How Transnational Leaders Manage Change

It’s 3pm on a Friday afternoon and your CEO struts into the office, post board meeting, with a crease in his brow and a twitch at the corner of his mouth. You realize this can only mean one thing. Change. Many businesses and their teams fear change, but H. G. Wells said it best when he stated that...
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Marketing: A Business of Value Creation

Are your serving an industry or a market? I recently read a book that highlighted the differences between the terms ‘industry’ and ‘market’, and definitions sparked a moment of enlightenment for me as a professional marketer. The book proposed the following meanings: an ‘industry’ is a place where similar technologies and products come together while...
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Honest Marketing is Good for Business

Honestly, if you’re looking for a miracle to cure your marketing troubles, this article isn’t for you. Honesty in marketing matters . And if you’ve ever bought a faulty product or read an article that promised the world and delivered nothing of real value, then you’ll know why. As homo sapiens, we are programmed to...
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