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Chances are, somewhere in the marketing office of a product you own, you are a marketing persona. Maybe it’s under another name and the picture looks a little different from you, but your lifestyle has been mapped out and analyzed so that you were drawn to buy the products that...

17 May 2017

Kastle Waserman

How to Find Your Brand Voice

Have you ever asked someone to describe your personality? Most likely, they will say you talk a certain way, maybe you are funny or command respect, or you are an expert in certain things. They will list qualities that make you different from any person standing next to you. Your...

01 May 2017

Kastle Waserman

How Much Time Does It Take to Create a Blog Post?

Time is money. You already know how important it is to use content marketing for your business, but how much time should you set aside for it? When a freelancer quotes you hours, how do you know what’s correct? It can be difficult to put a time stamp on the...

10 Apr 2017

Kastle Waserman

5 Reasons You Should Invest in Content Marketing

If you haven’t made content marketing a priority for your business, you are missing out on the power to attract and retain customers, as well as losing ground to the competition. Sure, content marketing is an investment in time, resources, money paid to staff, and a commitment to long-term strategy;...

Creating Marketing Personas for Your Target Audience

How to Find Your Brand Voice

How Much Time Does It Take to Create a Blog Post?

5 Reasons You Should Invest in Content Marketing

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