How to Pick the Right Social Media Channels for Your Business
Everywhere you go you see people looking at their phones, scrolling and scrolling. What are they all looking at? Most likely it’s social media and, if your business isn’t on there, you’re missing out on a huge opportunity. According to a Pew Research Center study, “a majority of Americans (62%) get their news via social... Read More
8 Ways to Repurpose Your Content
Behind every piece of content is someone who had to come up with the idea, write the words, get the imagery to go with it, and make it engaging and informative enough to attract an audience. It’s hard work. Add in the fact that today’s digital marketing requires you to constantly feed all of your content... Read More
The Benefits of Having Well-Integrated, Multi-Format Content in Your Marketing Plan
There was a time when you could just place an ad for your business in the Yellow Pages or the newspaper, and the phone would start ringing. Now, digital marketing is growing at a rapid pace, and there are many formats in which you can promote your business. The choices can be overwhelming and are highly... Read More
7 Prompts to Help Come Up With Content Ideas
Most writers know nothing is worse than staring at a blank page trying to come up with ideas. As the pressure to consistently generate great content mounts for businesses to keep their online presence fresh, more face that dreaded task of trying to think of topics to write about for everything from blogs and emails to... Read More
The Small Business Guide to Effective Content Marketing
We make a lot of plans in life – meal plans, weekend plans, vacation plans – but how much thought have you put into your content marketing plan lately? You may have a blog, do some social media posts, but do you have a solid content plan? Having a clear focus on what you want... Read More
YouTube Strategy Series: The Importance of Custom Thumbnails
Starting a YouTube channel is by no means an easy venture. As we’ve discussed in past posts, it takes a lot of research, planning, and commitment to lay the foundation for success. Creating great content is only part of what makes a channel successful; you also need to be considerate and deliberate about how you... Read More
YouTube Strategy Series: Channel Layout Best Practices
Come up with an awesome idea for a YouTube channel…check. Spend time researching the successes and failures of other channels in that space…check. Create killer content…check. Use titling and description best practices to get said killer content in front of as many qualified eyes as possible…check. Now what? Well now throw all that crap onto... Read More
YouTube Strategy Series: Ins and outs of Titling and Description
Click bait. You know what it is. I know what it is. Yet most of us still at some point or other find ourselves clicking on articles like these “Celebrity loses 80 pounds using this one trick that the diet pill industry doesn’t want you to know” or “This man went from homeless to a... Read More
YouTube Strategy Series: Basic Video Production Tips
So you know what you want your new YouTube channel to be about, and you’ve even researched and decided what videos you want to make. Now comes the fun part…or the part that you are absolutely dreading because you have no idea how to do it or where to even start: making the videos. A lot... Read More
YouTube Strategy Series: Lost in the Sea of Content
Fun fact time. Did you know that every minute more than 400 hours of content are uploaded to YouTube?! Every minute. That’s 24,000 hours uploaded an hour…or every hour of every day, 1,000 days worth of content is uploaded to YouTube. Every. Hour. So the question is…how the hell is anyone ever going to see... Read More