How to Find Your Brand Voice

Have you ever asked someone to describe your personality? Most likely, they will say you talk a certain way, maybe you are funny or command respect, or you are an expert in certain things. They will list qualities that make you different from any person standing next to you. Your product is the same way....
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5 Reasons You Should Invest in Content Marketing

If you haven’t made content marketing a priority for your business, you are missing out on the power to attract and retain customers, as well as losing ground to the competition. Sure, content marketing is an investment in time, resources, money paid to staff, and a commitment to long-term strategy; but it’s one that is...
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Why Video Marketing is Important for Your Business

Lights, camera, action! Just like movies and TV shows have long entertained us, videos on the internet have captured people’s attention. And that’s good news for your marketing plan. Today’s digital marketing strategies require a variety of content to engage target audiences, and video is steadily becoming a more popular and, therefore, more important part...
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Utilizing the Marketing Power of Influencers

Influencers are powerful marketers, even more so than they are content creators. They’ve curated specific sets of followers, segmented by their own interests and style. Because of this, a simple mention of a brand or its products creates instant visibility. While influencers are required to tell their fans when they are making “sponsored” posts, a successful...
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How to Know When It’s Time to Call in an Agency

When you think about agencies, what’s the first thing that comes to mind? It’s probably that they’re expensive. But what is the real cost of not hiring one? If you’re struggling to move the needle with an understaffed marketing team that doesn’t really specialize in the skill sets needed to produce effective content marketing, you’re...
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What You Need in a Content Marketing Strategy

Your business may already be doing a little content marketing with a blog, some social media posts, maybe even emails. But do you have an actual strategy in place? Just tasking some folks in the office with occasional writing for the blog and Facebook page in addition to their regular job duties is not enough. According...
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