As one of the most compelling series to hit the Netflix must-watch list, Stranger Things created a serious stir among 80s kids and supernatural lovers alike. However, while you might have already learned a few things about the world and friendship from your binge sessions with the Upside Down, what you may not have realized, is that there are also plenty of lessons to discover in Stranger Things for the budding marketer.
Whether you’re just getting started with your content adventure, or you’re simply looking for a new way to shake things up, the following content insights from Stranger Things could give you a whole new perspective on what you need to do to earn the loyalty of your audience. Here are just some of the lessons we’ve learned from our journey into Stranger Things.
1. Don’t Forget the Past: Throwbacks Work
When you’re creating content for your brand or website, it’s often tempting to stick to the newest and most exciting ideas available on the market. We all want to be responsible for discovering the next big thing, but there’s nothing wrong with looking back to move forward either.
Stranger Things teaches us that it’s okay to reference the past to create success in the present. Just as this incredible show capitalized on the success of big 80s films like ET and the Goonies, while giving audience members a new spin on the idea, you can do the same with your content.
Go through the posts you created in the past and think about how you can rework some of your previous successes into something new for your audience or remind them of something that holds as true now as it did then. This process will also help to ensure that you’re constantly learning from your experiences, to give your audience a better insight into what makes your brand tick.
2. Know How to Play those Heartstrings
As most professionals in the world of marketing and sales today know, consumers don’t just make buying decisions based on logical impulses. Instead, they look for a reason to buy based on their feelings.
Nostalgia is a powerful marketing tool that can easily evoke emotion in an audience, and Stranger Things franchise is built on a strong foundation of nostalgia from the 70s and 80s. The show naturally creates emotions in viewers who come from those generations as they fondly remember the moments spent watching their favorite shows and movies in earlier days, but it also appeals to newcomers intrigued by a pop culture that predates them.
According to Forbes, nostalgia marketing could be one of the best ways to connect to millennial audiences. As it does for boomers, Gen X, and Gen Y, nostalgia taps into the positive memories shared by the collective culture of the current crop of young (or young-ish) adults. It also helps to break down the walls that have been built by customers of all ages who are sick and tired of getting the same old marketing messages from businesses around the world.
Connecting your brand to a sense of nostalgia helps your customers to feel emotionally invested in your company and what it has to offer. Once you’ve accomplished that, you’ll find that your customers are far more likely to trust you when it comes to spending cash.
3. Turn Your Perspective Upside Down
Sometimes you need to look at things from a different angle just so you can understand exactly what’s going on. During Stranger Things season one and two, many residents of Hawkins find themselves disappearing into the Upside Down – a place that looks a lot like the regular world, if it was combined with a sci-fi grunge-rock video.
One of the most interesting things to note about the Upside Down is that it isn’t an entirely different universe, it’s just a different version of the same place.
While you might not be able to walk through a portal and see a completely different style of content on your website to inspire your next campaign, you can learn to turn things upside down from time to time and look at them from another perspective. For instance, instead of just writing your next blog piece, why not put it into an infographic or video instead?
If you want to report on something important that happened to someone in your industry, rather than just relaying the facts, why not ask them or a knowledgeable expert to take part in an interview? Looking at things from a different perspective could easily make your content more interesting.
4. Always Put Quality Over Quantity
If you prefer to binge watch shows like Stranger Things, rather than spreading them out week by week, you don’t have to feel ashamed. In fact, around 30 million Netflix members admit to having binge-watching routines.
What this teaches us is that great content can create an immersion experience for your audience – something that keeps them enthralled day after day, and month after month. The good news for content marketers is that immersion doesn’t have to stop after a single post or “episode”. Instead, you can create an array of content, like snippets, teasers, and promos to suck your audience into the next season.
The strategy to create hype for season two of Stranger Things was expertly done, and it helped to make the audience for the latest series just as large, if not larger, than it was for the first. You can tap into this same idea when promoting new content. All you need to do is remember to put quality first and create something great for your audience to latch onto.
Lessons from the Upside Down
Ultimately, the Upside Down teaches us that great content marketing is always strategic and creative. If you look closely enough, any successful piece of content, including a Netflix series, can inspire insights about how to improve and enhance your marketing.
Learn more about how we can put these lessons to work for you and help you design blogs, infographics, videos, and more, that are just as binge-worthy as a great television series.