Content Marketing Trends to Prepare for in 2018

2018 is just around the corner, and that means it’s time to make sure that your content marketing strategy is ready to adapt to upcoming trends. According to some experts, content marketing is the only marketing strategy that matters these days. As customers continue to move further away from older, “traditional” forms of marketing, high-value...
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Shock & Awe Marketing – Does It Work?

Shock marketing, or “shockvertising,” is not a new phenomenon, but it’s more popular among businesses than ever before. As our culture accepts behavior, imagery, and language that was once considered taboo, companies’ marketing strategies are following suit with increasingly provocative content. Since the basis of shock marketing tactics is to elicit reactions of surprise, astonishment,...
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10 Ways to Get out of a Content Rut

Everyone hits roadblocks along the way of creating killer content, and not every idea is a winner. Forced content doesn’t have the same effortless feel as the free-flowing ideas that come naturally to your content marketing plan. When pressed for ideas, these ten tips and tricks can help to reignite your fire, spark your creativity,...
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Anatomy of a “Do” – How to Craft Great Content

Your business’s website is vastly different from anyone else’s – or at least it should be. We’re not necessarily talking about web page design, though—it’s crucial, but that’s a discussion for another day. What it takes to make even the most state-of-the-art website stand out over time is a consistent stream of unique, high-quality content—blogs, photographs,...
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