Content Marketing Lessons to Learn from Stranger Things
As one of the most compelling series to hit the Netflix must-watch list, Stranger Things created a serious stir among 80s kids and supernatural lovers alike. However, while you might have already learned a few things about the world and friendship from your binge sessions with the Upside Down, what you may not have realized,... Read More
Content Marketing Trends to Prepare for in 2018
2018 is just around the corner, and that means it’s time to make sure that your content marketing strategy is ready to adapt to upcoming trends. According to some experts, content marketing is the only marketing strategy that matters these days. As customers continue to move further away from older, “traditional” forms of marketing, high-value... Read More
Totally on Trend: Stay on Top of Content Marketing’s Latest and Greatest
The marketing landscape seems to change daily with the sheer amount of information accessible online, the types of new social media emerging on the scene, and customer’s demand for constant engagement and stimulation. The most successful players in the marketing game are those who meet and exceed modern standards, stay current with the latest trends,... Read More
Why Your Content Marketing Just Isn’t Working, and What You Should Do About It
Your metrics don’t lie. Maybe you’ve hit a sales slump, your traffic is down or your business has plateaued. Maybe you don’t see the results you want despite your past success, your glowing client testimonials, or the fact that you have a great product. Even though you have a strong marketing team in place and... Read More
Shock & Awe Marketing – Does It Work?
Shock marketing, or “shockvertising,” is not a new phenomenon, but it’s more popular among businesses than ever before. As our culture accepts behavior, imagery, and language that was once considered taboo, companies’ marketing strategies are following suit with increasingly provocative content. Since the basis of shock marketing tactics is to elicit reactions of surprise, astonishment,... Read More
Marrying Artificial Intelligence and Content Marketing: Can Your Company Play Matchmaker?
Whether you have an expert marketing team in your corner or you’re writing the content yourself, every business wants to see their website give them the best results for their money. Maximizing your ROI on content marketing means that your site will capture your customer’s attention, inspire them to subscribe or purchase, see increased traffic,... Read More
Get a Handle on Content – SEO, Copy, and Curation for the Beginner
High-quality content and high-SEO content are very different things, and your website needs both. Fantastic content is the set of stories and value-added viewpoints that put your site on the map, hook readers, go viral and drive business. Great SEO writing is a must to make sure your pages rank as highly as possible in... Read More
Social Media at Work – Which Platforms Best Drive Business?
Social media for personal use is all about fun – posting photos of your weekend adventures and catching up with friends. For business, social media is a powerful tool that you can leverage to become an industry authority, connect with users, create meaningful content, source talent, gain customers, and ultimately increase revenue. With all these... Read More
10 Ways to Get out of a Content Rut
Everyone hits roadblocks along the way of creating killer content, and not every idea is a winner. Forced content doesn’t have the same effortless feel as the free-flowing ideas that come naturally to your content marketing plan. When pressed for ideas, these ten tips and tricks can help to reignite your fire, spark your creativity,... Read More
Anatomy of a “Do” – How to Craft Great Content
Your business’s website is vastly different from anyone else’s – or at least it should be. We’re not necessarily talking about web page design, though—it’s crucial, but that’s a discussion for another day. What it takes to make even the most state-of-the-art website stand out over time is a consistent stream of unique, high-quality content—blogs, photographs,... Read More