Hot Topic: Repurposing Old Content for New Use – Yay or Nay?
Upcycling is all the rage, with DIYers everywhere turning old wood into refurbished furniture, or choosing to repurpose old tires or clothing... Read More
Creating Marketing Personas for Your Target Audience
Chances are, somewhere in the marketing office of a product you own, you are a marketing persona. Maybe it’s under another name... Read More
How to Find Your Brand Voice
Have you ever asked someone to describe your personality? Most likely, they will say you talk a certain way, maybe you are... Read More
How Much Time Does It Take to Create a Blog Post?
Time is money. You already know how important it is to use content marketing for your business, but how much time should... Read More
5 Reasons You Should Invest in Content Marketing
If you haven’t made content marketing a priority for your business, you are missing out on the power to attract and retain... Read More
Why Video Marketing is Important for Your Business
Lights, camera, action! Just like movies and TV shows have long entertained us, videos on the internet have captured people’s attention. And... Read More
Utilizing the Marketing Power of Influencers
Influencers are powerful marketers, even more so than they are content creators. They’ve curated specific sets of followers, segmented by their own... Read More
How to Know When It’s Time to Call in an Agency
When you think about agencies, what’s the first thing that comes to mind? It’s probably that they’re expensive. But what is the... Read More
Building an Influencer-Driven Content Program is About Creating Partnerships
In 140 characters or less, in one- to two-minute videos, in strategically angled photos and the power of the Internet, a slew... Read More
What You Need in a Content Marketing Strategy
Your business may already be doing a little content marketing with a blog, some social media posts, maybe even emails. But do... Read More