Digital Publishing Management

Client  St. Joseph Health


Skills  Copywriting, Project Management, SME Approval, SEO


Our partnership with St. Joseph Health began with creative copywriting and has since grown to include end-to-end digital publishing management, encompassing everything from topic ideation to Subject Matter Expert (SME) approvals. To efficiently manage this project and the brand’s publishing calendar, Releventure developed a comprehensive content editorial and production calendar. This management system was designed specifically with our clients’ multi-format content needs in mind, allowing for intelligent production workflows and streamlined approvals dependent upon the desired asset. We continually develop a creative and original list of topics based on trending searches, industry calendars, and social media listening, manage multiple creative producers, and have even developed an improved SEO strategy for HealthCalling.org.

In this particular case, St. Joseph Health needed news-based articles and lifestyle blog posts for their HealthCalling blog, a collection of healthy living and wellness pieces to keep their patients connected and informed. These blog posts often require physician approval or interviews, and, as we’re sure you can imagine, physicians don’t exactly have a ton of time to spare for operational tasks. The SME approval process became the most difficult and time-consuming stage of the content production and publishing process, until we took it over and incorporated it into our overall digital publishing management strategy. This not only increased the efficiency of the process, but it allowed for St. Joseph Health’s internal marketing team to breathe again, freeing up time for more big picture items.

To date we’ve written hundreds of newsletters, articles, and blog posts for St. Joseph Health. HealthCalling has gone on to place as a finalist in the Content Marketing Awards, and win Best Blog Engagement at the 2016 Impact Awards. To check out some of our recent work, visit HealthCalling.org.